Many ways to improve your Email Marketing

Email marketing can be an extraordinarily cost-effective solution. It allows marketers to take quick action, assess their results, and improve their campaign’s performance over time, all with very little resource investment. To fully take advantage of your email marketing efforts you will need to make sure your email looks good, has content that will encourage your subscribers to take action, and that the email is actually delivered to your subscribers.

We have had many years of experience in helping over 40,000 users improve their email marketing. We put together some articles & guides that share some of the knowledge and tips we have come up with over the years.

Make sure your emails are received
A lot of people new to email marketing express concern about their mailings being delivered as spam or worse having their site shut down by ISPs. Those are justifiable concerns. Even if your subscribers are opted in and your mailings contain unsubscribe links someone could still report you as spam. The following articles will help you understand the key areas of email deliverability and help ensure your emails are delivered.

Blacklists
Learn how to check the blacklists and how to request removal from any blacklist you are listed on.

Sender Policy Framework (SPF) Records
Sender Policy Framework (SPF) is a record that allows you to determine which computers can send emails on behalf of your domain. Improve email delivery rates by reducing the chance that the emails you send will be seen as spam.

DomainKeys Identified Mail (DKIM)
An enhanced authentication standard that allows a person to verify that a message comes from the domain that it claims that it came from. All outgoing emails are digitally signed with a private encryption key to match a public key that is published in the sender’s DNS record. Used by Gmail, Yahoo, SBCGlobal, British Telecom, Rogers Cable, Rocket Mail, etc.

Sender ID
Is very similar to SPF record except this extends the verification process to include the purported responsible address included in the header. Used by MSN/Hotmail

Feedback Loops
A feedback loop is a service provided by ISPs where they will forward complaints made by email recipients to the original sender

Sender Reputation
In essence, your sender reputation indicates to ISP the trustworthiness of the source of the email that is being delivered. What constitutes a trustworthy source will vary from ISP to ISP.

Design an email that looks great in all the email clients
Effective email design ensures that your subscribers will see the design & layout that you want them to see. Along with improving their interaction rate and subsequently your ROI with email marketing. Due to the large number of email clients email design has a number of tricks and issues with some of the standard web design practices. The following articles will assist you with ensuring your email design displays correctly and that you get the most out of your email marketing efforts.

Write copy that increases your sales

Email marketing involves a unique form of copywriting that a lot of people, especially when just starting out, have difficulty planning and executing. There are many similarities with other forms of copywriting, but there are also some unique opportunities and pitfalls as well. These articles will examine some of the elements of writing for email marketing and walk you through the basic steps of crafting your message.

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